Youth Urban Mobilization Plan

The Nigeria Urban Reproductive Health Initiative (NURHI) is designed to increase contraceptive use in selected urban sites (Phase 1 is FCT, Kaduna, Ilorin, Ibadan and in Phase 2, Zaria and Benin City) in Nigeria, with a focus on the urban poor.  Through a strategic combination of service delivery, communication, social mobilization and advocacy inputs the NURHI project aims to increase demand for and supply of family planning, ultimately leading to long-term market driven sustainability.  Specifically, NURHI’s demand creation team will develop consumer-first interventions for creating demand and sustaining use of contraceptives among marginalized urban populations.